Agile marketing is a way of working that focuses on delivering work in small, manageable pieces, learning from each step, and adapting quickly based on feedback and results.

Instead of creating one big plan and following it rigidly, Agile teams:

• Work in short cycles (often called sprints)

• Collaborate closely across roles

• Review and adapt regularly

• Focus on value, not just task completion

Agile principles started in software development with the Agile Manifesto in 2001, but now it’s used in marketing, product design, operations, and even education—anywhere teams need flexibility and speed.